Envrinonmental issues of the 80s essays

Envrinonmental issues of the 80's essays Environmental issues are more and more becoming part of the American society. We have gone from a people who have no need to conserve items such as power, water, and oil, to people who are infatuated with the idea of cleaning up the environment. Once litter ruled the road sides, and now we have programs that are meant to clean the gutters and roadsides. From the late 70s through the 80s Americans as a whole began to see the good that conservation, and environmental protection bring to our nation. In the early 70s the big three automakers went from creating large, fast and powerful muscle cars, to moving toward the more fuel economic, and environment friendly compact cars. Rather than consume gasoline at the alarming pace the muscle cars did, these vehicles were specifically designed to save gas and emit less carcinogens into the environment. Up to this point Americans had never even thought of conserving oil and gasoline. But after the gas shortages of the 1970s people began to realize that oil was a resource that we could not do without. America had turned itself into a nation of motorized vehicles. Considering that our relations with the Middle East highly depicted prices of oil, and therefore the prices of gas, it was imperative for people to find ways to use less gas, as relations are typically fragile with these countries. This resulted in the compact vehicle revolution mentioned above. And lead to less and less pollutants being emitted into the air and environme nt. Another interesting outcome of the 80s conservation movement is the classification of wild lands into new and differing access areas. I remember in the early to mid 80s when you could pretty much drive anywhere your car or truck could go. However, those times have changed. Conversationalists have lobbied to make wild lands more and more protected. Progressively throughout the 80s it became harder and harder to...

Test Your Familiarity With These Puzzling Word Pairs

Test Your Familiarity With These Puzzling Word Pairs In our Glossary of Usage, you will find more than 300 sets of confusableswords that are commonly mixed up because they look and sound alike. In the glossary, youll also find links to definitions, examples, and practice exercises that should help you keep these words straight. To test your familiarity with 50 of these often puzzling word pairs, set aside 10 or 15 minutes to take this big quiz. Select the word in each set that completes the sentence accurately and appropriately. (If youre not sure of the correct answer, follow the links for explanations and examples.) Youll find the correct answers on page two. Affect or EffectOur ultimate freedom is the right and power to decide how anybody or anything outside ourselves will _____ us. (Stephen R. Covey)Allusion or IllusionThe single biggest problem in communication is the _____ that it has taken place. (George Bernard Shaw)Aural or OralWhile visual learners prefer to learn information through charts and graphs, _____ learners prefer to hear information.Capital or CapitolBismarck is the _____ of North Dakota and the state’s second largest city.Cereal or SerialHeres what we do. We leave the car here, we take the plates off, we scratch the _____ number off the engine block, and we walk away. (Kramer in Seinfeld)Chord or CordThe governor touched a responsive _____ with voters of both parties, especially with her promise to veto any budget plan that included an increase in taxes.Click or CliqueThe vice president of China belongs to a _____ known as the princelings, descendants of prominent communist officials.Climactic or ClimaticThe new music director favors full-bodied, robust sound, which can build to daring decibel levels in _____ moments. Collaborate or CorroborateThe prosecutor closed the case, admitting that he was unable to find witnesses to _____ the allegations made against Mr. Soprano.Credible or CredulousThe most imaginative people are the most _____: for them everything is possible. (Alexander Chase)Dazed or Dazzled_____ by months of glad-handing and posturing, the candidates stumbled around the stage like finalists in a dance marathon.Defuse or DiffuseGossip is a sort of smoke that comes from the dirty tobacco-pipes of those who _____ it: it proves nothing but the bad taste of the smoker. (George Eliot)Eminent or ImminentIf so _____ an establishment as a three-star Michelin restaurant can serve toxic shellfish, what hope is there for anyone else?Fair or FareThe driver teased the poor child who had forgotten her bus _____.Faze or PhaseIm happy to say that the first _____ of our operation has met with considerable success.Finally or FinelyMy sisters bringing up had made me sensitive. In the little world in whic h children have their existence, whosoever brings them up, there is nothing so _____ perceived and so _____ felt as injustice. (Charles Dickens, Great Expectations) Flare or FlairThe bright spot in the sky was an unusually large solar _____, a stupendous explosion that belched radiation and billions of tons of matter far into space.Flaunt or FloutThe first priority of the commission should be to identify restaurant owners who knowingly _____ public-health laws.Flew, Flu, or FlueThe Wright brothers _____ right through the smoke screen of impossibility. (Charles F. Kettering)Formally or FormerlyHome computers are being called upon to perform many new functions, including the consumption of homework _____ eaten by the dog. (Doug Larson)Forth or FourthA reformer is one who sets _____ cheerfully toward sure defeat. (Lydia M. Child)Gibe, Jibe, or JiveDo you promise to jump, _____, wail, groove, rock steady, and at all times lend a helping hand to your fellow music lovers? (The Little Mermaid: Ariels Beginning)Hardy or Hearty_____ laughter is a good way to jog internally without having to go outdoors. (Norman Cousins)Homed or HonedLast year scientists re-engineered E Coli bacteria so that instead of swimming toward food they _____ in on substances released by dangerous pathogens. Hurdling or HurtlingThe ground beneath our feet is spinning at a thousand miles an hour. The entire planet is _____ around the sun at 67,000 miles an hour. And I can feel it. (The Doctor in Doctor Who)Ingenious or IngenuousSalvatore was now a great big husky fellow, tall and broad, but still with that _____ smile and those trusting, kindly eyes that he had had as a boy. (William Somerset Maugham, Salvatore)Leaches or LeechesYou are feeding off the violence and the despair of the drug trade. You are a parasite who _____ off the culture of drugs. (Maury Levy in The Wire)Lead or LedWe can chart our future clearly and wisely only when we know the path which has _____ to the present. (Adlai E. Stevenson)Liable or LibelIf you shoot me, youre _____ to lose a lot of those humanitarian awards. (Chevy Chase in Fletch)Loose or LoseThe best way to find yourself is to _____ yourself in the service of others. (Mohandas Gandhi)Miner or MinorParents are conditioned to put up with a few _____ acciden ts when they leave their children home alonea broken vase, spilled milk on the rug. Official or OfficiousJulia Child once grabbed a pepper mill from the hands of an _____ waiter before he had a chance to spoil her carefully ordered dish.Palate, Palette, or PalletYes, gentlemen, I have here just about the handiest, dandiest little bookful of gastronomical surprises that ever tempted the jaded _____ of a fastidious f-f-food fancier. (Daffy Duck)Peak, Peek, or PiqueThe man who unified China in the third century B.C. conquered six other feudal states to do it, built the first version of the Great Wall and in a fit of _____ may have buried hundreds of scholars alive. (Time magazine, May 18, 2008)Plain or PlaneI remain just one thing, and one thing only, and that is a clown. It places me on a far higher _____ than any politician. (Charlie Chaplin)Pole or PollA public-opinion _____ is no substitute for thought.(Warren Buffett)Prescribed or ProscribedThe Canadian government added the Somali al-Shabaab group to its list of _____ terror groups.Principal or PrincipleAll animal s, except man, know that the _____ business of life is to enjoy it. (Samuel Butler) Prostate or ProstrateMiss Everglot, what are you doing here? You should be at home, _____ with grief. (Pastor Galswells in Corpse Bride)Regretful or RegrettableThe movie is beautiful, luscious, and elegiac, but it has the _____ drawback of being dreadfully boring.Reluctant or ReticentThe teacher tried to make conversation, but the boy remained _____ and refused to make eye contact.Restive or RestlessMy _____, roaming spirit would not allow me to remain at home very long. (Buffalo Bill Cody)Riffled or RifledWith quiet precision, the thief _____ the pouch, placed most of its contents in a briefcase and walked confidently out of the embassy.Role or RollChange does not _____ in on the wheels of inevitability, but comes through continuous struggle. (Martin Luther King, Jr.)Stanch or StaunchTheres an evil on these seas that even the most _____ and bloodthirsty pirates have come to fear. (Tia Dalma in Pirates of the Caribbean: At Worlds End)Suit or SuiteId walk through hell in a gasoline __ ___ to play baseball. (Pete Rose) Tack or TactThe Viper, to me, is the quintessential American muscle carbrute power, great looks and about as much _____ as a grunge band crashing a cotillion. (Bill Griffith, The Boston Globe)Troop or TroupeIn the end, the plucky singing Scot lost out to a dance _____.Vale or VeilOur own self-love draws a thick _____ between us and our faults. (Lord Chesterfield)Whos or WhoseNever go to a doctor _____ office plants have died. (Erma Bombeck) Here Are the Answers illusionauralcapitalserialchordcliqueclimacticcorroboratecredulousDazeddiffuseeminentfarephasefinely, finelyflarefloutflewformerlyforthjiveHeartyhomedhurtlingingenuousleechesledliableloseminorofficiouspalatepiqueplanepollproscribedprincipalprostrateregrettablereticentrestlessrifledrollstaunchsuittacttroupeveilwhose More Big Quizzes The Third Big Quiz on Commonly Confused Words

Analysis Of Marketing Mix Of NAPCO Group

Discuss About The Analysis Of Digital Marketing Mix Of The NAPCO Group? Digital marketing can be used a term that collectively includes all the marketing activities that are done utilizing the technology. It uses digital channels such as social media to market its products.   Today’s organisation utilise digital marketing to achieve new heights of success. The major motive of digital marketing is to create brand awareness and engaging the customers. Social media promotions have turned out to be the most important and productive medium of digital communications. This report deeply analyses digital marketing mix of an Saudi Arabian company NAPCO group which deals in packaging. It also studies the marketing mix of its competitor firm. The report involves recommendations for the company that could be taken for the betterment of the digital marketing mix. NAPCO is one of the leading manufacturing groups in Saudi Arabia. As seen in the appendix the company has well designed , simple and   attractive logo. The company has its headquarters in Dammam, Saudi Arabia. NAPCO is a commercial organization working to maximize its profits. Today the company conducts its business around the globe and it is one of the top ranked companies of Middle East. The group owns 10 companies with over 5540 employees. It basically deals in three strategic segments consumer products, flexible packaging, and paper containers. (NAPCO 2017). From the appendix it can be seen that NAPCO’s consumer products brands range from baby care products to family care and household products. NAPCO’s brands are licensed from INDEVCO. NAPCO’s flexible packaging segment serves the Europen, GCC, Middle East in African markets. This segment consists of 7 companies situated in Dammam and Jeddah in Saudi. The paper container segments serve European, GCC and Le vant markets. This section produces a wide range of corrugated containers to serve the needs of various industries. The major competitors of the company are   FIPCO, Saudi Pack, Al Sharq Flexible Packaging Factories, Al-Ghadeer Group, Saudi Arabian Packaging Industry WLL, Noor Carton & Packaging Industry and Gulf Packaging Industries Ltd.   The customer base of the company includes both B2B and B2C companies. The company’s current digital marketing practices include responsive website design and social media presence. The company is does not have well developed digital marketing activities it is working in this field to enhance its digital marketing and grasp more opportunities. The company is a popular name in the Middle East. Middle East is on the verge of digital revolution. Digitalisation has increased with high smart phone adoption rate and increased use of social media. The Middle East companies are ready to lead digitally enhanced lives. Although businesses and government have still not exploited those opportunities (Elmasry, Benni, Patel, Jan and Moore 2016).Three opportunities presented by changes in external environment- This is the most emerging opportunity in Saudi markets. This technology will replace the old search engine optimization. The new SEO trend would provide a better way to target the potential customers (Albhaishi, Wahsheh and Alghamdi 2014). The online audience optimization will encourage the target audience participation by social media networks, innovative and creative blogs and informative online articles. This technology will help not only in advertising but also effectively integrates mobile strategy (Lee, Jalali and Dasdan 2013). This is a kind of new digital platform is an emerging opportunity for NAPCO group. It can implement this technology. This technology provides the benefits of linking to the potential clients more effectively and efficiently. The use of mobile phones has increased worldwide. More and more people now own a smart phone. This provides the businesses and opportunity to do their marketing and reach to the potential customers through smartphones. According to a report, 90 per cent of the sales of the connected device will be smartphones and tablets by 2020 (Lunden 2015). To exploit best from this opportunity the companies should provide a mobile friendly content on their websites. Also, they should approach their customers utilizing this technology. It is necessary to provide a great experience to the customers that are browsing company’s websites through mobile phones. It provides benefits of enhanced customer relation, maintaining a constant touch with the customer and gets more genuine clients than the competitors (prolines 2015). Another opportunity is available in the field of content marketing. To exploit this opportunity company must publish high quality and informative content on popular websites (Jà ¤rvinen and Taiminen 2016). For Saudi markets optimizing unique Arabic content will help the firm to attract more B2B customers. The Arabic content marketing strategies such as press releases, blog posts, articles, newsletters etc. will help to reach millions of customers. This will ultimately enhance the profitability of the firm (prolines 2015). In today’s era customer is considered as the king of the market. Today’s customer does not rely only on to a single firm. He has a variety of options available in the market. The customer does not rely only on the company website and marketing force for getting information about the products of the customer (So, King, Sparks, and Wang, 2013). The customer has various other sources such as review sites, blogs, and social media to gain information about strengths and weakness of the product.   Today’s customers have complete control over the buying process. Therefore today’s marketers need to develop effective digital marketing strategies to create an outstanding experience for its customers. The customers now are now well informed and they have various choices therefore if the company does not want to lose its customers it needs to be customer focused.   Right digital marketing strategies can only be developed if the company is customer focused. It is a lso very important to analyze customer behavior if the company uses customer behavior statistics it will be able to create hyper specific digital marketing strategies. The company’s digital marketing strategies will only be successful if it helps customers to discover the value. To make the appropriate digital marketing strategies for the customers it is required to get insights about customer behavior so that the ideal experience in terms of customers can easily be predicted. NAPCO should identify different needs of its customers both for the B2B segment and B2C segments. This will help the company to build different digital marketing strategies that will effective strive at each of the segments. Also, it needs to develop different digital marketing strategies for markets of Europe, Middle East, Africa and GCC. Consumers in every market have different characteristics and analysis of these character tics is necessary to develop effective marketing strategies.   Analyzing co nsumer behavior is more important for determining effective digital marketing activities because it gives the ideas about the trend in the market (Polizzi 2016). Example: 80% of targeted customers use smartphone they are tech savvy, will help the firm to develop digital marketing strategies taking smartphone as an important tool. Therefore, importance of being customer focused and understanding the consumer behaviour for developing effective digital marketing strategies cannot be neglected. How company uses digital marketing across marketing mix The digital marketing mix of NAPCO can be categorized into 4Ps. The digital marketing mix is simply an adoption of traditional marketing mix it is impacted the growing use of the internet. The company has expanded its product portfolio. Initially, the company just manufactured just paper products but now the company has expanded its product portfolio to consumer products, flexible packaging, and paper containers. The effective product can only be developed by using technology and conducting online surveys (Gruner, Homburg and Lukas 2014). These online surveys helped the firm to know what customers actually want and saves the time and efforts. NAPCO also does research and development using technology. Online sources have given the firms access to know how much the product actually costs and they can also really know the prices of the competitors. NAPCO does not make use of online sources to determine the prices of the products. It has adopted the value based pricing strategy and prices are quoted according to the value that it provides to the customers (Armstrong, Kotler, Harker, and Brennan 2015). Company’s products are available in the Middle East, European and African market. The company takes orders online but it does not have a well-established e-commerce website. It takes B2B orders through emails. The company does not take retails orders online. The company also do not have a proper product catalog with prices on its website. It just sends the catalog to its regular customers. The company makes an effective use of digital marketing activities for the promotion of its products. Apart from the traditional sources such as TV, Radio and print media, it is using various other sources for promotion. The company is shifting its focus from traditional promotional sources to digital marketing. It is using social media, content writing and providing a responsive website to its customers. The digital marketing mix of the company demonstrates although the company is effectively using digital media in research, development and promotional activities it is not using it effectively to determine the price. The customers of the company also expect an online e-commerce website so that it becomes easy to shop for the products but currently the company does not hold any such website. The company should make more effective use of digital marketing to stand up to the customer expectations. Gulf packaging Ltd is the competitor of the company. The digital marketing mix of Gulf packaging is given below: The firm does not have wide product portfolio. It produces all types of BOPP films (gulfpack 2015). The product portfolio of NAPCO is much wider than the Gulf packaging. The company works in its selected portfolio and does not use technology for further research and development. The firm uses the technology to fix the prices of its products. It constantly monitors the prices of its competitors and the market trends and frames its prices accordingly. It charges different prices in the different nation by drawing information about each of the nations.   This helps the firms to generate more profits. The firm sells its products in Europe, North America, and the Middle East. This firm does not accept online orders they accept the big orders from the regular customers over the phone. The company do not provide product catalog to the customers over the website it sends the quotation for different products over the email, on demand. South American Commercial premises of the company are responsible for marketing and promotional activities. The company is engaged in traditional promotional activities basically using print media. The company does not use much digital marketing activities from the promotion. But recently the company has opted for social media marketing as a promotional activity. Gulf packaging Ltd does not make effective use of digital marketing. It has used technology for deciding the process of its products and also uses social media marketing for the promotion of its products. The digital marketing mix of the company is not well developed.   The firm does not sell its products online. The digital marketing mix of the company is just in the growing phase. The digital marketing mix of the company is can be improved in various ways. It can be improved if a company the company learns few things from its competitors. The company should use technology for determining the prices of its products. It should learn from its competitors they use the same strategy to earn its profits. Also, the NAPCO is in the beginning phase of digital marketing. The company should engage in activities such as press releases, use LinkedIn profile this will help to build a network and attract more B2B customers (Hannouz 2015). The customers of the company expect an online website for buying and selling of products. The company should pay attention to this expectation and offer its products for sale online. The other measures that can help the firm to improve its digital marketing strategy are finding creative ways for customer acquisition by using digital media. The company should utilize its data efficiently to create a personalized experience for its customerâ €™s web analytics solution can help the company in collecting and analyzing the data. The firm is already engaged in social media marketing activities, the firm can make use of live streaming to develop its digital market mix. Live streaming is the recent trend in digital marketing but the content chosen in live streaming should be really brainstorming (Shoolian 2017). Another way in which firm can effectively use the ephemeral content. Now a day’s websites such as Instagram, snap chat, and Facebook provide the opportunity to upload data that automatically disappear after a set time period.   This can help the companies to upload special offers and deals. SMART objectives of the company can be defined as the goals which are specific, measurable, actionable, relevant and time bound (Bjerke and Renger 2017). The two objectives for the company to enhance online customer experience are: Achieve online 10% online revenue contribution within 2 years To increase the online revenue by 10% NAPCO needs to work very hard. First of all, it needs to set up its e-commerce website. The company needs to take feedbacks from the customers about the website and make all the possible changes required. The company needs to effectively manage the delivery time so that the orders are reached to the customers within the time range. The companies should also provide a column for customized orders from the customers. The next step is spreading awareness in the customers about the online availability of products using the digital media for advertisement. The company should also provide some offers at the initial stage when the website is launched. All this will help the company to achieve 10%online revenue contribution. To increase the brand awareness of NAPCO’s product the company needs to increase the number of followers on twitter. It needs to achieve the target of 1000 followers within a year.Twitter is a powerful business tool and could be a great help if utilized optimally (Moody 2016). There are many ways NAPCO can increase the number of followers on twitter by using tools such as Hootshoot and Sproutsocial. NAPCO can also use Twiends to find the new users whom the company can connect. Another strategy that can be adopted by the company to increase the number of followers on twitter is following more people because there is a correlation between numbers of people followed and the number of followers (Demers 2015). The above two stated are SMART objectives that should be the key targets of the company to develop the digital marketing mix. The company should lay emphasis on enhancing customer experience. Suggested digital marketing mix for NAPCO to improve its online customer experience: The company has wide product portfolio. It can enhance its portfolio by using technology for research and development. It can use integrated tool set for SEO, email and lead intelligence tools to get consumer information and design more customized product to satisfy individual customer demands. The firm operates on value based pricing strategy. To earn more profits the company should use technology to determine the appropriate prices. NAPCO should constantly obtain upgraded data by using information technology to gain information about prices of the competitors and current market trends. The company y needs to sell its products on an online platform. The company should sell its products on the online website to reach a large number of customers. The company can use online network partners to enhance the availability of products at various products (Lien, Wu, Chien, and Lee 2017). The company uses digital marketing activities such as social media marketing. The company should adopt more digital marketing promotional activities such as innovative and creative blogs, search marketing Pay-per-click advertising (PPC), Affiliate marketing and email marketing. People are the main aspect for the success of every company. The company needs to hire some specialist from the field of computers and digital marketing. It also needs to provide training to its staff about successfully implementing digital marketing processes in the organization (Parmenter 2015) There is the need to effectively manage old processes and implement some new processes needs to be implemented. The company needs to implement a new process to start the online sale of its new products. It needs to effectively manage the product delivery process to ensure that goods are delivered within the stipulated time (Stadtler 2015). The suggested changes will also help to attain the above stated two SMART objectives for the company the changes made should help to increase the number of followers and also increasing the online revenue generations these changes are directly related to the Smart objectives. These tactical activities will provide direct benefits to the consumer and thus help to improve online customer experience. The company can monitor and control the recommended marketing mix by various metrics and methods. The company can use Google analytics to monitor and control the recommended marketing mix. This tool provides a huge summary of data related to your website (Cain 2012). NAPCO can analyze this data on the weekly or monthly basis to analyze the effectiveness of the recommended marketing mix. For example data about people that visit the website will help to monitor the trend about brand awareness. Another effective method is designing a response-attribution infrastructure to support all channels. Digital marketing mix uses multiple channels, therefore, campaign hierarchy must account for each channel along with the appropriate roll-ups so that measurement aligns with business goals (Ewald and Krishnamurthy 2009). It includes developing a framework to measure each and every step is monitored individually. The company can also use automated tools for analytics and visual reporting. Nowadays there are a variety of tools available in the market that help to regularly track selected metrics. NAPCO can get access to these tools and effectively analyze its reports regarding the operations. The recommended digital marketing mix for NAPCO has suggested changes in the process by using the latest technology these changes can be effectively monitored if the company uses the automated tools. Their company can monitor and control the effects and performance of recommended marketing mix but there is no set unit of measurement for this. Although the measurement can be done on the basis of ROI and online revenues this will only provide with the estimates, not the exact figures (Holloman 2014). This is because the recommended marketing mix involves both qualitative and quantitates terms. After implementing the recommended marketing mix the company should analyse its ROI and online revenues time to time to know the effectiveness of the process. It can be concluded that NAPCO does not have a well-developed digital marketing mix. The company is in its beginning phase regarding the use of technology in marketing. It has grown tremendously but now it has come to a stagnant position. Its customers now demand online selling of products. The company only takes online orders that also through emails, but not it needs to set up its e commerce website for growing further. The company already uses social media marketing but now it needs to design and use social media marketing campaigns more creatively. The company has already adopted the path of digital marketing, now it just needs to make some recommendations efforts to achieve the corporate excellence. Albhaishi, A., Wahsheh, H. and Alghamdi, T., 2014, May. Evaluating Web Ranking Metrics for Saudi Universities. In  Zaytoonah University International Engineering Conference on Design and Innovation in Sustainability 2014  (No. 156988). Zaytoonah University, Amman, Jordan. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.  Marketing: an introduction. Pearson Education. Bjerke, M.B., and Renger, R., 2017. Being smart about writing SMART objectives.  Evaluation and program planning,  61, pp.125-127. Cain, K., 2012. Measuring Marketing Effectiveness: 6 Metrics You Need to Track, viewed on 4 August 2017 from https://contentmarketinginstitute.com/2012/10/measuring-marketing-effectiveness-metrics/ Demers, J. 2015. 50 Free Ways To Increase Your Twitter Followers, viewed on 4 August 2017 from https://www.forbes.com/sites/jaysondemers/2015/06/17/50-free-ways-to-increase-your-twitter-followers/#6d92ab9525a8 Edward, B., and Krishnamurthy, R. 2009. Five Essential Strategies for Measuring Marketing Effectiveness, viewed on 4 August 2017 from https://www.marketingprofs.com/9/essential-strategies-measuring-marketing-effectiveness-krishnamurthy-ewald.asp Elmasry, T., Benni, E., Patel, J. and Moore, J.M., 2016. Digital Middle East: Transforming the region into a leading digital economy, viewed on 4 August 2017 from https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwj6pcDRkL3VAhVIFpQKHecwAjkQFghFMAM&url=http%3A%2F%2Fwww.mckinsey.com%2F~%2Fmedia%2Fmckinsey%2Fglobal%2520themes%2Fmiddle%2520east%2520and%2520africa%2Fdigital%2520middle%2520east%2520transforming%2520the%2520region%2520into%2520a%2520leading%2520digital%2520economy%2Fdigital-middle-east-final-updated.ashx&usg=AFQjCNHioXhFY692mS_Qwa6hkBT6UiXYVg Gruner, R.L., Homburg, C. and Lukas, B.A., 2014. Firm-hosted online brand communities and new product success.  Journal of the Academy of Marketing Science,  42(1), pp.29-48. Gulfpack, 2017. Welcome to gulf packaging industries ltd website,viewed on 5 August from https://gulfpack.com.sa/ Hannouz, M., 2015. Three Ways to Improve Your Digital Marketing Strategy, viewed on 4 August 2017 from https://blogs.adobe.com/digitalmarketing/campaign-management/three-ways-to-improve-your-digital-marketing-strategy/ Holloman, C., 2014.  The Social Media MBA Guide to Roi: How to measure and improve your return on investment. John Wiley & Sons. Jà ¤rvinen, J. and Taiminen, H., 2016. Harnessing marketing automation for B2B content marketing.  Industrial Marketing Management,  54, pp.164-175. Lee, K.C., Jalali, A. and Dasdan, A., 2013, August. Real time bid optimization with smooth budget delivery in online advertising. In  Proceedings of the Seventh International Workshop on Data Mining for Online Advertising  (p. 1). ACM. Lien, C.H., Wu, J.J., Chien, S.H. and Lee, C.Y., 2017. Anxious Attachment, Relational Embeddedness, Trust, Co-production, and Performance: An Empirical Study in Online Business-to-Business Relationships.  Telematics and Informatics. Lunden, I., 2015. 6.1 b smartphone users globally by 2020, overtaking basic fixed phone subscriptions.  Techcrunch. com. Moody, A., 2016. How To Set Digital Marketing Objectives, viewed on 4 August 2017 from https://cariadmarketing.com/digital-marketing-objectives/ NAPCO, 2017. About NAPCO group, viewed on 4 August 2017 from https://www.napcogroup.com/#works Parmenter, D., 2015.  Key performance indicators: developing, implementing, and using winning KPIs. John Wiley & Sons. Polizzi, M., 2016. Why Your Brand Needs a Customer-Focused Marketing Strategy, viewed on 4 August 2017 from https://www.brandfolder.com/blog/customer-focused-marketing-strategy/ Prolines, 2015. 8 Top Online Marketing Trends in Saudi Arabia 2015, viewed on 4 August 2017 from https://blog.prolines.sa/marketing-trends-in-saudi-arabia-2015/ Prolines, 2015. Digital Marketing Service – Boost Your Business Online in Saudi Arabia, viewed on 4 August 2017 from https://blog.prolines.sa/saudi-arabia-digital-marketing/ Shaoolian, G., 2017. 5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017. The Forbes, viewed on 4 August 2017 from https://www.forbes.com/sites/gabrielshaoolian/2017/01/11/5-digital-marketing-ideas-that-could-improve-your-brand-growth-in-2017/#686c26a92015 So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2013. The influence of customer brand identification on hotel brand evaluation and loyalty development.  International journal of hospitality management,  34, pp.31-41. Stadtler, H., 2015. Supply chain management: An overview. In  Supply chain management and advanced planning  (pp. 3-28). Springer Berlin Heidelberg.

Ethics & Criminal Justice Essay Example | Topics and Well Written Essays - 1000 words

Ethics & Criminal Justice - Essay Example Moreover, Schafer also contends that when confronted with an ethical predicament, most of us would try to involve balance in our decision making process which has either long term or short tem consequences. The author, furthermore, describes a 'fit' - a 'good fit' results to equilibrium while a 'bad fit' increases conflict. Thus, according to the author, leading an ethical life decreases our confrontation with ethical predicaments. As constraints in time limit clear thinking, individuals must make ethical choices giving sufficient considerations to the consequent 'dilemmas' which may arise from the previous choices we have made. For the author, ethical decisions 'consist of a series of choices', not a single decision, hence, as ethics cements and builds strength of personal character, it does not come free of pain (Schafer 2002). Similarly, defining ethical behavior does not come free of pain and constraints. Each of us has her own definition of ethics and morality molded mainly by our environment, our individual perception or our personal experiences and our cultures. Thus, the dilemma in ethics is also a dilemma in bestowing it 'justifiable' definitions. Our predecessors, as well as contemporary thinkers and philosophers from the age of antiquity, of various cultures and beliefs were not spared of this predicament. Consequently, one takes a subjective characterization of ethical standards based on our justice system, local regulations, religion, education, culture and our surroundings. What results is a more relative view of ethics versus the ideal ones proposed by Plato or Socrates or Heraclitus. The relative view versus the ideal and universal definition of ethics presents a dilemma since we do not know when to draw the line between realistic ethical applications from the ideal ethical propositions or wh en and how to apply both principles. Hence, I take the prevailing social and cultural view of what ethical behavior should be. Since society is a result of adaptation to the changes that occurred in our environment, and aims to provide protection of right and promotion of justice, social, legal and cultural standards - standards enshrined, for instance, in our Constitution, laws, social norms, acceptable behavior - of ethical principles, these standards should be the guiding principles of ethical behavior. However, the implications of these principles as defined by our system and aforementioned ethical bases are that, ethical standards and principles evolve over time. 'Evolve' for me, does not really mean 'improve' or 'progress' but rather 'change' for the purpose of adaptation or the preservation of life, liberty, respect for the rights of others and justice or fairness. These ideals, norms and even 'realities' of ethical standards are evident in almost every culture in every commu nity and units of society all across the globe. Thus, even though they are not perfect, ethical principles in my society are 'justifiable' definitions as, apparently, the same ideals exist in other societies, and therefore I take that what is right and 'just' in the society I live in, should be applied using the full force of the law, even if the application of such principles cause much grief. As aforementioned, such principles and ideals of ethics should evolve and

Three elements of a poem Term Paper Example | Topics and Well Written Essays - 500 words

Three elements of a poem - Term Paper Example Aside from the form, another appealing element of the poem is its theme which is about undying love. It aims to show that love goes beyond life. It is an everlasting devotion to one’s loved one. The universal theme of the sonnet is one of the reasons why it has gained literary acclaim. The major figure of speech used in the sonnet is anaphora or the repetition of a word or phrase. This theme is emphasized through the poet’s repetition of â€Å"I love thee† in several lines of the poem. Of the fourteen lines of the poem, the phrase â€Å"I love thee† appears in eight of the lines. The use of anaphora further reinforces the theme of the sonnet. Another figure of speech employed by Browning is the use of alliteration which is the repetition of consonant sounds. Example of these are in line 3, where the words â€Å"soul† and â€Å"sight† are used and in line 8, where the words â€Å"purely† and â€Å"Praise† were utilized. Lines seven and eight indicate the presence of similes, which is, â€Å"I love thee freely; as men strive for Right, I love thee purely, as they turn from Praise† (Clugston, 2010). The form, the theme and the figures of speech that one finds in the sonnet has made one appreciate this poem more. It inspires one to fall in love because of the joy that it brings. The sonnet gives one a yearning to learn to love and be loved in the way that is described by the poet. One is affected even after reading only the first two lines â€Å"How do I love thee, let me count the ways†. The first two lines impact on the reader is somehow that of irony. It leaves one into thinking whether one can really count the ways, much more, measure the extent of one’s love for another. It is ironic because at the end of the poem, one realizes that, the number of ways to show love is beyond counting because it an emotion that goes beyond one’s life. This poem is considered by one as very typical of an English

Proposal writing Research Paper Example | Topics and Well Written Essays - 250 words

Proposal writing - Research Paper Example interaction with clients with little extra expense; the writers state that the business owners must specify the main reasons for using social networks. Cooke and Buckley (2008) explain that business owners should identify the appropriate social network for their business depending on their benefits or drawbacks to the business structure. Salo and Karjaluoto (2007) recommend involvement of all internal and external stakeholders in the strategy, especially by anticipating the reactions and concerns of external stakeholders to the new communication models, and developing a reaction strategy. Shin (2010) states that the main determinants of the social network to adopt are the target market, the likely return on investment and the costs of using social networks in terms of time, money and other resources. Burrus (2010) has a word of caution for would-be users of social networks for business purposes, especially due to increased chances of negative publicity by using social networks necess itates that the firm comes up with a team to protect its online

Historical Developments that Presented New Opportunities and Desires Term Paper

Historical Developments that Presented New Opportunities and Desires for Women - Term Paper Example Introduction Today, with women occupying many high ranking positions at work both in the private and public sectors, it is difficult to imagine and contextualize a time in the past when they were confined to the household and generally restricted and discriminated upon when it comes to the issue of working and employment. It is even no longer fashionable to talk about the glass ceiling in the corporate ladder presently because many female executives are making waves in the corporate world. While, America is yet to see a female president, there is no shortage of powerful female politicians that became influential in Washington and overseas. It is, unarguably, the best time yet for American women to live, work, compete and achieve things for themselves. Looking back, the women of the past were not that lucky. They have to fight for equality and for the recognition that they, too, have rights and capabilities that can be as useful and meaningful as those of men’s. Remember the La dies In the early years of the United States as a country, the first opportunity for change emerged. It was in search for the values, norms, identity and character that would define the nation. There are several notable women who made a difference and helped shape the course of the path that America took during these times. For instance, there is the case of the documented correspondence between John Adams and his wife, Abigail Adams, which demonstrated how Mrs. Adams led the women of her day to empower women and fight for their rights. In a letter dated March 31, 1776, she wrote her husband during the Continental Congress, which is on the process of drafting the Declaration of Independence. She reminded Adams that: I long to hear that you have declared an independency. And, by the way, in the new code of laws which I suppose it will be necessary for you to make, I desire you would remember the ladies and be more generous and favorable to them than your ancestors. The correspondence did not reveal the extent of the impact of Abigail Adams’ admonitions. In the end, the Founding Fathers came up with the classic line in the Declaration that, â€Å"all men are created equal.† Her experience depicted how the American society during this period has displayed a stereotypical view of women, wherein they are widely seen to belong at home in the so-called cult of domesticity. Nonetheless, Abigail Adams is considered one of the pioneering women that launched the process of women emancipation and gender equality. Her actions served as an inspiration for many feminists that would come after her. More and more women became educated as schools were set up for them by individuals who advocate equal rights. There are numerous other developments driven by individual personages and they all influenced the trajectory of women empowerment later on. In 1933, Eleanor Roosevelt became influential in advancing many of the women’s causes. During the Great Depressio n, she was at the forefront of those exhorting women to contribute something to their country and to alleviate the crisis. In one of her pronouncements, she stated that, â€Å"The women know that life must go on and that the needs of life must be met and it is their courage and determination which, time and again, have pulled us